Some people don’t like being told what to do and no matter what good you advice you offer them, they will just ignore it! This can make it difficult for some promotional campaigns to reach their target market but there is a good way to reach out to people in a more subtle way. Carrying out a promotional campaign from the viewpoint of someone in authority telling you not to do something can be just as effective as positive promotion and this is the basis of this promo video from Bingo Wonga.
There are few authoritative figures that carry the weight and presence of a nun but it is not as if too many people are going to listen to entertainment advice from a nun. For the majority of the video, she represents a pious pose, lecturing about moralities and rights and wrongs. This is what many people associate with nuns and it is not out of character for the nun to be acting in this manner. The main point of the video comes though when the nun lets her guard down and clearly enjoys the benefits of seeing the fun and games that can occur on the Bingo Wonga site.
The music changes dramatically and when a Euro style pop beat kicks in, you just know that the nun is going to start dancing. This indicates that anyone can have fun and perhaps Bingo Wonga is the place for you to check out. After all, if a nun can let her guard down and join in with the dancing fun, you should see what the site has to offer. Once the nun regains her composure, she informs you not to visit the Bingo Wonga site but by then, the damage has been done and you just know you’ll be checking the site out at some point.
